Welcome to our blog! Excited to dive into these practical tips for using a creator store to make money on social media.
Having an effective bio is the first step in converting your audience into paid customers. Make sure you have a clear CTA in your social media bio to download your freebie, ebook, purchase your digital product. Example:
This sounds obvious but it can be really helpful in driving more clicks to your Creator Store. Research shows you need 7-10 unique visitors to drive a free download of a lead magnet/freebie — so you want to make sure you’ve optimized your bio description. The most important thing to keep in mind is that you need to drive clicks to your store.
As you may know – there is currently no way get the name, email, phone number of your followers on social media besides offering them a freebie in exchange for their information.
You need to offer value upfront to your followers. Then you need to exchange your knowledge packaged inside a freebie/e-book for their contact info.
Use a link-in-bio Creator Store tool like Pillar to offer a freebie directly on your social media. This is how one lifestyle creator, Mia, does it:
You’ll want to contact everyone that downloaded your freebie e-book and let them know about your new, special offer. A lot of creators fail to do this and end up not making any money. A special offer can be a limited time discount to your paid e-book, 1:1 consultation, high-ticket group coaching on Zoom, or any other digital product you’re charging money for.
Once you develop this product – make sure you mention it to the folks who downloaded your freebie.
Have conviction when you speak about your products – believe in yourself.
Tease the offer on Instagram stories to get the word out about it as well. Take a look at how Christine announces her paid digital product (which launched a few weeks after her freebie) below.
Christine is using the Link feature on Instagram stories as well as an animated GIF arrow to visually draw attention to the Checkout link to her product:
As a general point – you’ll want to make sure you’re talking about your Digital Products / Creator Store / Pillar Store / Special Offer at least 3 times per week.
Explore going live with a Q&A Session! Going live on Instagram can significantly boost your audience awareness about your offers. Digital marketers usually sell most of their digital products by going live. This is especially true when digital marketers mention a special offer or limited time promo during the Instagram live session.
You should use the following tactics to more effectively market your digital product on social media.
Exclusivity: “I’m only offering My Masterclass to the first 20 followers who download!”
Urgency: Next week the price of my course goes up from $29 → $50!
These two tactics can be really effective at driving excitement and buying behaviors amongst your audience.
For more tips on selling digital products and growing your online coaching business, sign up for Pillar.io and follow us on Instagram at @pillarcreators.
