What are easy digital products you can start selling today?

If you’re thinking about selling digital products – you should consider testing the waters with your community before developing a time-intensive product like your own online course.

We’ve helps tons of digital marketers and online coaches launch their businesses from scratch. The most successful folks always start with a light-weight digital product that helps them validate their audience’s pain-points.

Let’s look at Christine below as an example:

Put yourself in the shoes of a creator/coach like Christine. You’re focusing on Health & Wealth. You have a few ideas for an online course that might help your audience get fit or improve their financial wellbeing.

Here’s what you should definitely not do at this point:

Do NOT go hire an expensive copywriter on Upwork or Fiverr. Do NOT go hire a manager to build the digital product for you.

Instead – you’re going to take your specific idea and you’re going to validate that the idea is actually helpful with the following easy digital products:

• 1:1 Coaching Calls
• Group Coaching Webinars
• Custom Requests (like Ask Me Anything)

You’re going to do these before investing in building the e-book or online course.

Luckily – Pillar has made it really easy to host & sell Calendar Bookings and Custom Requests. These are both excellent starting points, however keep in mind that both require active effort on your part to manage and promote effectively.

Passive Income Opportunities

For those interested in generating only passive income, consider creating your own low-ticket e-book before building out a complex online course.

Before you begin, it’s crucial to:

• Identify your niche 
• Understand the needs of your audience.
• Identify gaps in the market that you can fill

Understand your Audience’s Needs

Not sure what your audience would want to learn from you? If you’re uncertain about what topics would be most beneficial for your audience, here are some effective strategies to gather insights:

• Engage directly — Reach out to a few of your followers via Instagram DMs to discuss what they would find helpful. This personal touch can yield valuable feedback.
• Utilize Instagram Polls — Run a poll on your Instagram Stories to gauge interest in your upcoming e-books or guides. Ask your audience, “Which of these two would be most helpful to you?”
• Create an Email Waitlist — Launch a waitlist for both e-book topics and monitor which one garners more interest. This can help you prioritize your efforts.
• Offer mini e-Books/digital downloads — Develop two short guides on different topics and offer them for free. This not only provides you input on what resonates with your audience but also as a lead magnet for future opportunities.

For more tips, check out this article on promoting your digital products.