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How freebies can convert your followers into paying customers 

October 21, 2024

Welcome!

We’ve helped thousands of digital creators start growing their businesses with one simple, effective tactic — freebies

Perhaps, You’ve come to this blog because you likely fall into one of these situations:

  1. You want to start an online side hustle through content creation 
  2. You have a niche or expertise you’d love to monetize but unsure where to start
  3. Your brand/business is stuck finding new leads and/or paying customers

If any of these sound like you, welcome! You’re in the right place. 

😉 Here’s the good news: you don’t need a fancy marketing or business plan to get started. 

Keep reading and you might just stumble upon a special freebie in this blog. 🎁

Freebies: The gateway to your future customers

Why do freebies work so dang well? To put it simply, it’s all about instant gratification. 

Unsurprisingly, when people receive something valuable for free, especially when unexpected, it creates a positive experience that sticks. (Remember the last time you got something for free? I bet it brought a huge smile to your face)

Freebies make customers feel joy and rewarded, which builds goodwill and leaves a lasting impression. 

oprah meme you get a freebie you get a freebie everyone gets freebies

Benefits of Freebies: 

  1. Bring new faces into your world (i.e. lead generation) 
  2. Allows users to learn more about you by showcasing what you offer (i.e. brand awareness)
  3. Drives followers to your paid products/services (i.e. lead conversion) 

Ultimately, freebies open the door to lasting relationships, and as a result, paying customers. 

What kind of freebies should you offer?

While there are a wide variety of freebies you can offer, not all are built the same. Plus, we understand that TIME is precious and you want to spend it where it matters most to you.

We broke down some options based on the time it takes to create and launch: 

TypeTime InvestmentExamplesProsCons
Low Ticket ItemsLowDigital Downloads
eBooks
Templates
Guides
Checklists 
Low effort: Easy to create and share to give customers a taste of what you offer

Lead nurturing: Great way to capture emails and spark interest for paid products/services
May require extra time spent on promoting and marketing your freebies
Mid Ticket ItemsMediumCourses
Subscriptions
Custom Requests
Depth of expertise: a mini course or free trial can give customers a strong impression from the quality and value of your offerings.

High engagement: Customers who choose these products will more likely invest in premium services later on.
Requires significant upfront time investment 
High Ticket ItemsHigh1:1 Coaching Calls
Coaching Packages
Masterclasses
Webinars
High perceived value: getting a free consultation on a masterclass or coaching can help leads feel like they’re getting premium access

Builds trust and loyalty: Customers value real-time interactions and personal connection, which result in loyal, paying customers. 
High commitment for each session

How you can use your creator store to start NOW

You don’t need to wait to monetize your knowledge. With Pillar’s Creator Store, you can set up and sell freebies in minutes. With Pillar, you can:

Conclusion

Offering a freebie is a no-brainer to getting started. Besides, it’s a win-win situation—everyone loves free stuff!

 It may sound simple to you, but in reality, freebies helps: 

  1. Test out the value your expertise bring to your customers
  2. Captures attention and builds goodwill 
  3. Makes it easier for customers make an informed purchase in the future

Ready to start? With Pillar’s Creator Store tools, you can set up your freebies, build email lists, launch landing pages and funnels, and turn leads into customers—all in one place. 

Try Pillar’s Free Trial today and see just how simple it is to grow your business. 

🎉 Congrats, here’s your reward for making it to the end of this blog: 100+ Digital Product Ideas – By Niche. Download the guide and start brainstorming on your next big freebie. 

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The Pillar Team Author